About us
We connect brands with players and build lasting fandom through social-first campaigns, playful storytelling and content that’s part of the culture.
Our Story
Boss Level Creative believes creativity should never be compromised.
After years as a Creative Director leading branded content for some of the world’s biggest names, founder Antonia Bonello saw too many brilliant ideas watered down or left on the cutting room floor. So she set out to prove a point: campaigns can be innovative, authentic and fun – no matter the budget or the hurdles – and still deliver bloody brilliant results.
We’re not the biggest agency in the world and we don’t want to be. What we want is to be the best at what we do: creating social-first content that captures attention and leaves a lasting impression.
Antonia and BLC bring a unique one-two punch combo to the table:
- 15+ years of creative leadership in advertising and branded content.
- A lived connection to gaming culture as 8bit_Bonello (245K followers, 125M+ views).
We don’t just understand gaming culture, we’re part of it. And when campaigns start from the inside, the results aren’t just views – they’re engagement, excitement and long-lasting brand love.
Our Values
Humans, Not Stereotypes
We know gamers aren’t just one thing. They’re a gloriously diverse bunch with different stories, backgrounds, budgets and passions. That’s why we speak to them as the multifaceted humans they are, not the clichés the industry still clings to.
Professional, Not Pretentious
We smash briefs, win trust and deliver bloody brilliant work – but all that professionalism doesn’t come at the expense of being nice to work with. Our door is always open for a cuppa and a chinwag, because great ideas flow better when everyone’s having a good time.
Bold Ideas, Brilliantly Done
We love cracking creative puzzles, defying expectations and proving bold ideas can be done. We always hit the sweet spot where big thinking meets what’s right for your brand and audience – because where’s the fun in playing it safe?
Champion Underdogs, Amplify Icons
From indie gems to global giants, charities to challenger brands – if you’re here to bring joy into the world, we’re here to bridge the gap between you and the gaming community and make magic happen on any scale.
If It Doesn't Make You Smile, It's Not BLC
Joy isn’t a genre, it’s a feeling. Whether it’s making someone feel seen, surprising them with something new or hitting them right in the feels, our work sparks that “damn, they get me” reaction every single time.
Humans, Not Stereotypes
We know gamers aren’t just one thing. They’re a gloriously diverse bunch with different stories, backgrounds, budgets and passions. That’s why we speak to them as the multifaceted humans they are, not the clichés the industry still clings to.
Professional, Not Pretentious
We smash briefs, win trust and deliver bloody brilliant work – but all that professionalism doesn’t come at the expense of being nice to work with. Our door is always open for a cuppa and a chinwag, because great ideas flow better when everyone’s having a good time.
Bold Ideas, Brilliantly Done
We love cracking creative puzzles, defying expectations and proving bold ideas can be done. We always hit the sweet spot where big thinking meets what’s right for your brand and audience – because where’s the fun in playing it safe?
Champion Underdogs, Amplify Icons
From indie gems to global giants, charities to challenger brands – if you’re here to bring joy into the world, we’re here to bridge the gap between you and the gaming community and make magic happen on any scale.
If It Doesn't Make You Smile, It's Not BLC
Joy isn’t a genre, it’s a feeling. Whether it’s making someone feel seen, surprising them with something new or hitting them right in the feels, our work sparks that “damn, they get me” reaction every single time.
Meet The Team
Antonia Bonello is a multi-disciplinary Creative Director and gaming content creator proudly listed in Forbes 30 Under 30 for Media & Marketing. Formerly Head of Branded Content at BuzzFeed UK and Creative Director at Evil Geniuses, she’s worked with some of the world’s biggest brands and spoken on the TEDx stage about innovation in the creative industry.
A lifelong gamer, Antonia’s on a mission to make video games an inclusive space for everyone as her alter ego 8bit_bonello, is a black belt in karate, movie obsessive (Rocky Horror forever!) and a Batman fanatic who arrived at her wedding in a 1989 Tim Burton Batmobile. She shares her life with her wife and long-haired miniature sausage dog, Xena, named after the one and only Xena: Warrior Princess.
Favourite Game Series: Tomb Raider, Resident Evil, Metal Gear Solid, The Last Of Us, Batman Arkham
Anna wickes
Growth Strategy
Anna Wickes has over 15 years experience in strategy, sustainability and business transformation, including for Dr. Martens, Sainsbury’s and EY.
She specialises in growing brands with a great culture at the heart, that have impact and do good – exactly what we are working towards at BLC.
Favourite Game(s): The Last Of Us (series), The Sims
Ben malka
business development
Ben Malka is the owner and director of Mode TwentyOne LTD, leading the company’s strategy, growth and client partnerships, with a focus on building strong talent relationships and driving business success.
At BLC, Ben connects the dots between brilliant ideas and the right partners.
Favourite Game(s): World of Warcraft
