Creative Direction // Campaign Strategy // Animation
LEGO Super Mario Adventures - Lego Luigi Launch
Client: LEGO x BuzzFeed
The Brief
Raise awareness and purchase intent for the new LEGO Luigi additions to LEGO Super Mario Adventures sets, with a focus on showcasing cooperative play.
What We Did
I produced and directed a two-pronged Instagram campaign consisting of long form video and Instagram Stories that:
- Highlighted the
multiplayer mode - Leveraged nostalgia to excite families and encourage play
Results
- 2.5 million total views
- 40% completion rate on Instagram Assets (vs. 1.03% benchmark)
Credits
- Video Production: Vloop
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