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Social-First Creative Agency for Gaming & Entertainment

We connect brands to players through social-first campaigns, big ideas and bloody brilliant content.

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A Small Agency with

Big Game Energy

 We’re Boss Level Creative.

A boutique creative agency authentically connecting brands and game players together with social-first creative that earns attention (and a smile).

Founded by Forbes 30 Under 30 Creative Director and gaming content creator Antonia Bonello, we know gamers are more than just players: they’re parents, travellers, foodies and yes, fanatics who know every boss battle by heart.

That’s why our campaigns go beyond stereotypes: we celebrate the real diversity and joy of gaming culture.

Get To Know Us

We don’t do everything.

But what we do, we do

bloody brilliantly

We focus on three core areas to help brands authentically connect with gaming and entertainment audiences.

Social

Scroll-stopping content that players love.

  • Social Content Creation
  • Social Media Management
  • Video Production

Creative

Big ideas that make your brand unforgettable.

  • Campaigns & Activations
  • Branded Content & Experiences
  • Design & Animation

Strategy

Guidance to help your brand, products and stories hit every mark.

  • Social & Creative Strategy
  • Brand Development
  • Problem-Solving & Innovation

Social

Scroll-stopping content that players love.

  • Social Content Creation
  • Social Media Management
  • Video Production

Creative

Big ideas that make your brand unforgettable.

  • Campaigns & Activations
  • Branded Content & Experiences
  • Design & Animation

Strategy

Guidance to help your brand, products and stories hit every mark.

  • Social & Creative Strategy
  • Brand Development
  • Problem-Solving & Innovation
Full Move List

Work We're Proud Of

193k people celebrated 100 trailblazing women gamers

CREATIVE | Strategy

2.5 million fans said hello to LEGO Super Mario & Luigi

CREATIVE

92% completion rate for RuPaul’s Drag Race UK: The Game

social | gamification

CHECK OUT MORE WINS

We've powered up the best in the game

I learnt things I didn’t know about gaming and that history… thank you so much for giving me the honour to say and speak in your words.
Ruby Rose
Ruby RoseActress (John Wick, Orange Is The New Black)
Antonia is an exceptional creative partner whose expertise in creative direction and deep understanding of gaming communities consistently elevated our work. She is results-driven, highly action-oriented, and demonstrated strong leadership in guiding our creative team. Antonia often exceeded expectations, delivering value well beyond her defined role. I recommend her without hesitation and look forward to future opportunities to collaborate.
Rebecca Dixon
Rebecca DixonFounder & CEO of the*gameHERs
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Antonia Bonello

Founder & creative Director

Our Founder

As a multi-disciplinary Creative Director and former BuzzFeed Head of Branded Content, Antonia packs a powerful one-two punch combo of over 15 years of hands-on creative experience in advertising and branded content, and a thriving career as gaming content creator 8bit_bonello, with over 250K followers and amassing 125M+ views.

She loves nothing more than blending creativity with community connection, crafting campaigns that bring joy to every player.

meet the BLC team

ready to play?

Whether you’re a big brand or an underdog, launching a new title, growing your community or levelling up your presence in gaming – we’ve got you.

Your co-op player two is ready.

Let's Chat!