Creative Direction // Campaign Strategy // Animation
The*GameHers Awards 2025
Client: the*gameHERs
The Brief
Raise awareness and purchase intent for the new LEGO Luigi additions to LEGO Super Mario Adventures sets, with a focus on showcasing cooperative play.
What We Did
I produced and directed a two-pronged Instagram campaign consisting of long form video and Instagram Stories that:
- Highlighted the
multiplayer mode - Leveraged nostalgia to excite families and encourage play
Results
- 193k live views on the night
- 22k votes on Instagram Assets (vs. 1.03% benchmark)
Credits
- Production: Skillshot
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